Campaigns

What a campaign is

A campaign is a group of content with a single goal — like "launch a new feature" or "Black Friday promotion." The AI plans and writes content covering every day of the campaign period.

Create a campaign

1. Go to Campaigns → New Campaign
2. Fill in the wizard:
   • Name — something memorable
   • Goal — what you want to achieve: awareness, signups, sales, etc.
   • Target audience — who this campaign is for
   • Duration — start and end dates
3. Click Generate — AI plans the full campaign
4. All drafts appear in Inbox at once

What the AI creates

• Daily content — posts for each channel on each day
• On-brand messaging — AI uses your approved Positioning Statement as the foundation
• Spread timing — content is positioned appropriately across the campaign period

Tips

• A specific goal produces better results than a vague one — "get 50 signups in 2 weeks" beats "grow brand awareness"
• Connect at least one channel before creating a campaign so the AI knows where to publish